Our story

At Finne, we know that not all hair gets the love it deserves. Fine or flat hair? It’s not always seen as beautiful like thick, bouncy hair is. 

Our founder, Yulia, has spent over 20 years trying to find the right volumising products, only to end up with hair that either felt limp or like straw. So, in collaboration with one of New Zealand's leading cosmetic chemists she decided to create something better.

After 2 years of research and formulation and over a dozen iterations, Finne was born to deliver volumising haircare that actually works.

 

One wash with a popular volumising shampoo & conditioner (left) vs FINNE (right). No other products used.

 

If you’ve ever wished your hair had just a bit more oomph - without all the weight or crunch - we get it, and we'll help you fall in love with your hair again.

We’re launching with a shampoo and conditioner duo that doesn’t just clean and condition - it sets the stage for bigger, bouncier hair. Here's how it works: 

  • Volumises: a scientifically proven wheat protein copolymer creates more space between hair strands and makes hair look less stringy

  • Thickens: contains an active proven to increase the diameter of each individual hair strand by up to 20% (compared to placebo)

  • Texturises: another special copolymer adds a touch of texture without making hair crunchy

  • Long-term scalp & hair health: contains scalp-loving actives as well as clinically proven hair repairing ingredients
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You get the volume you want, and it feels light, soft, and natural.

And beyond our products, we’re creating a supportive community where you feel heard, understood, and celebrated.